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The Hobbit: Video Technology You Can Do at Home – Businessweek

December 22, 2012 Leave a comment

Gollum from The Lord of the Rings and The Hobb...

Filmmaker Peter Jackson’s new installment from Middle Earth has so much sexy technology you’d think reviewers would swoon: 3D; high def; 48 frames per second. Instead, we’re hearing a big yawn. Where did The Hobbit go wrong?

Welcome to the Q Curve. Consumer technology has gotten so good that the professionals we once paid to produce something startling now have difficulty staying ahead. I call this phenomenon the Quality Curve, where the rising quality of what you can produce with the iPhone (AAPL) or Samsung (005930) in your hand, if drawn as an upward line, now often surpasses the quality of professional producers. If the excellence of what you or I create rivals that of pros, our demand for their wizardry starts to slip.

Bilbo Baggins is a case in point. Jackson, whose brilliant The Lord of the Rings series won 17 Academy Awards, decided to solve one of film’s biggest flaws with this new preinstallment about the One Ring to Rule Them All—the flickering effect we get from a film speed set 90 years ago. When movies were first produced, film stock was expensive, so the standard rate of celluloid rolling through a camera was set at 24 frames per second. This means, for every second of a movie, 24 images flash rapidly on the screen to create the illusion of motion. The pace was set not for visual smoothness, but rather to conserve film—24 frames per second was the minimally viable option that gave users an acceptable moving image while holding down film costs.

via The Hobbit: Video Technology You Can Do at Home – Businessweek.

Hobbit tourism scatters more of Tolkien’s magic across New Zealand | World news | The Observer

October 16, 2012 Leave a comment

This time last year, New Zealand was under the spell of the Rugby World Cup, with host nation enthusiasm going a long way to realising the organisers’ vision of a “stadium of four million”. In 2012, the big event features hairy feet of a different sort, with the New Zealand-made film The Hobbit: An Unexpected Journey opening with a world premiere in Wellington, the home town of director Sir Peter Jackson, in six weeks.

A decade after Jackson’s three-film adaptation of JRR Tolkien‘s The Lord of the Rings emerged to critical and popular acclaim, the countdown to The Hobbit – in its film form, also a trilogy – began last week in earnest. In earnest and in fact: Wellington mayor Celia Wade-Brown unveiled a giant clock, complete with an image of Martin Freeman as Bilbo Baggins, counting down the minutes to the 28 November premiere.

The clock sits atop the Embassy Theatre, the handsome 1920s cinema that will host the screening. A bevy of international stars, led, it’s safe to predict, by Freeman, will return to Wellington to walk the red carpet down Courtenay Place. The last time the 500m carpet was unrolled, for the world premiere of The Return of the King in 2003, about 120,000 people came to watch the procession. Organisers expect a similar turnout this time. “It will be a real carnival atmosphere,” promises Wade-Brown.

There is nothing subtle about efforts to piggyback. The national tourism slogan “100% Pure New Zealand” has become “100% Middle-earth“, while in the days leading up to the premiere Wellington will be “renamed”, Wade-Brown announced last week, as “Middle of Middle-earth”.

It would all no doubt bewilder Tolkien, who conjured up his Middle-earth from Oxfordshire in the 1930s, and never travelled as far as New Zealand.

via Hobbit tourism scatters more of Tolkien’s magic across New Zealand | World news | The Observer.

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