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Quieter TV commercials bring loud praise – Life Inc.

December 17, 2012 Leave a comment

The CommercialsWhen it comes to commercials, Life Inc. readers seem to prefer the sound of silence.

A post this week on a new law mandating that commercials have to be close to the same volume as the show that goes on around them brought sighs of relief from many readers.

“Thank You!!! I HATE loud commercials-I ALWAYS mute (but sometimes not fast enough),” one reader wrote.

Under the law, the commercial volume has to be within a range of 2 decibels (db) of the programming around them. That’s in contrast to the often jarring increases in sound that sometimes happens when the commercial break hits.

Even without the legislation, many viewers said they are already taking things into their own hands, or remotes.

About 36 percent of the nearly 23,000 people who took our poll said that they hit the mute button when the commercials come on, while another 34 percent said they change the channel.

About 29 percent said they use the DVR to fast-forward through the commercials, avoiding the whole problem altogether.

via Quieter TV commercials bring loud praise – Life Inc..

Doing the Right Thing, Whatever That Is – Shortcuts – NYTimes.com

September 23, 2012 Leave a comment

Markkula Center for Applied Ethics

I RECENTLY found myself in a position where I had some moral qualms about a writing assignment. No, it wasn’t for this publication, and no, I wasn’t being asked to make up quotes or leave out pertinent facts. But I was being asked to phrase things in a way I didn’t feel totally comfortable with.

I spoke to the editor without much luck. I debated what to do. Should I withdraw the article, though it would cause considerable problems to the editor at this late date? Should I ask for my byline to be removed?

In the end, I decided to let the story run. But I vowed I would never write for the publication again.

The incident made me reflect on how things can seem so black and white when you’re outside a situation, and yet so difficult when you’re entangled in it. How do we find a framework for addressing ethical issues in our everyday lives?

First, it’s important to know what ethics are not, said Judy Nadler, a senior fellow in government ethics at the Markkula Center for Applied Ethics at Santa Clara University.

“They’re not, ‘Well everyone else is doing it, so it must be O.K.,’ ” she said. The Web site for her center lays out other things ethics are not: they aren’t the same as feelings, because many people feel good even though they are doing something wrong. And often our feelings will tell us it’s uncomfortable to do the right thing if it is hard.

via Doing the Right Thing, Whatever That Is – Shortcuts – NYTimes.com.

The Airport Experience in 2025 | Fox Business

A recent report by travel technology heavyweight Amadeus explores the possible evolution of airports between now and 2025, specifically how the passenger’s travel experience can improve.

A good starting point for change are the inefficient pre-departure processes travelers must undergo – a whopping 72% of travelers surveyed cited those annoying and time-consuming series of ordeals as their main gripe with airports.

The good news? Amadeus is betting that in the very near future technology can eliminate most if not all of these travel headaches, creating a better passenger experience that’s miles away from the current situation.

Here’s a look at how the airport experience can evolve in three key areas – check-in/baggage, security screening and boarding.

Check-In/Baggage. Bar coded boarding passes and the ability to check-in online via computer or mobile device are the status quo, but as early as 2015 designated check-in areas of the airport could be obsolete as travel documents enabled with RFID automatically check-in passengers upon airport arrival. Baggage checking is increasingly becoming self-serve, but there’s room for improvement – 57% of frequent fliers surveyed requested permanent electronic bag tags allowing for faster, more secure handling.

via The Airport Experience in 2025 | Fox Business.

Strange Random Airport Quote:

“Anything to declare? the customs inspector said.
“Two pound of uncut heroin and a manual of pornographic art,” Mark answered, looking about for Kity.
All Americans are comedians, the inspector thought, as he passed Parker through. A government tourist hostess approached him.
“Are you Mr. Mark Parker?”
“Guilty.”
Leon Uris, Exodus

 

 

The 8 Things You Do Wrong On LinkedIn – Forbes

If you have a profile on LinkedIn already, kudos! But this isn’t really about that. You should have already created one of those years ago. If you haven’t, you should Google around for some tips and tricks for building a great page. Then circle back over here.

This is about using your profile correctly — and to your advantage. Because in the corporate world, people read into things. Including the things you’re doing on sites like these. So here are the top eight things you might be doing wrong on LinkedIn.

1 You don’t have any recommendations. If a hiring manager is scoping out your LinkedIn profile and doesn’t see a recommendation, they might think, “Hmm…no one likes their work,” or “They must not have impressed anyone,” or even, “Umm, this is a dud networker.”

The Fix: Get some recommendations, duh. If you haven’t tried it yet, that’s your homework for today. Send out a request for a recommendation to at least five people you’ve worked with or currently work with check your company policy. You’ll be surprised at how willing, honest and complimentary people will be of your work granted, that’s if you’ve impressed them in the past – I don’t recommend you sending a request to an enemy.

2 You get a flood of recommendations. One word. Shady. If you get a flood of recommendations one day, we’re all going to know you’re looking for a job. More often than not, job searching occurs under the radar. Well, broadcasting a bunch of recommendations all at the same time is the complete opposite of that.

The Fix: I know what you’re thinking, “I need recommendations to get a job, but you’re telling me not to get a bunch of them!” The trick is to always be looking for recommendations, even when you’re satisfied with your job. That way, when you’re not satisfied, you’re already set. If you’ve done great work for a client, ask them for a recommendation via LinkedIn as soon as the project is completed. If you leave a job for another, ask all your former colleagues to give you a shout out. There are lots of ways and reasons to get recommendations, get creative.

via The 8 Things You Do Wrong On LinkedIn – Forbes.

Strange Random Networking Quote:

Position yourself as a center of influence – the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project. – Bob Burg

Pricey undies, made in the U.S.A.

Hanky Panky is one of very few apparel makers that makes its lingerie in America.

Vodpod videos no longer available.

Strange Random Clothing Quote:

Unmentionables – those articles of ladies’ apparel that are never discussed in public, except in full-page, illustrated ads. – Changing Times

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BusinessDay – AUTHOR INTERVIEW: Books not to be judged by their covers

February 28, 2012 Leave a comment

Lesley Lokko, A Private AffairIF LESLEY Lokko was in the habit of judging books by their covers, she admits she’d be giving all six of her bestsellers a wide berth. Five of them have twee images depicting idyllic seaside scenes, complete with pink beach umbrellas, swaying palm trees and rambling holiday homes.

“I absolutely loathe them — the last cover had a beach and there isn’t a beach reference in the book!” she says, exasperated.

But beach scenes sell, according to the UK’s supermarket giants, who are the biggest buyers of the books — and it’s a brave publisher to change a winning formula.

Another tropical scene does little justice to her latest work, A Private Affair (Orion) , which has as its backdrop army life in the UK and Europe and follows the lives of four women who all have one thing in common — a strapping, though rather sinister, army major whose dark side has repercussions for each of them.

There’s Sam, a gorgeous and successful entertainment lawyer who, having lived in the shadow of her more fashionable twin, has finally made her mark in the corporate world. But she yearns for Mr Right — and seems to have found him on a holiday in Morocco. Abby comes from a long line of army wives and has been groomed to put her husband’s career ahead of herself, playing the role of model wife and mother with aplomb. But she proves that looks can be deceiving.

via BusinessDay – AUTHOR INTERVIEW: Books not to be judged by their covers.

Strange Random Book Quote:

“What really knocks me out is a book that, when you’re all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone whenever you felt like it. That doesn’t happen much, though.”
J.D. Salinger, The Catcher in the Rye

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