Home > Article > The long knives at Apple: What the experts are saying – Apple 2.0 – Fortune Tech

The long knives at Apple: What the experts are saying – Apple 2.0 – Fortune Tech

CUPERTINO, CA - OCTOBER 04:  Apple's Senior Vi...AllThingsD‘s John Paczkowski: Welcome to the Jony Ive Era at Apple. “While details of the ousters of Scott Forstall and John Browett — the guy who oversaw Apple’s iOS operating system and the new hire who ran its retail stores, are certainly intriguing — they’re a sideshow to the bigger story here: The clear ascendancy of design chief Jony Ive. That’s because on Monday, Ive was given a role that no executive other than co-founder Steve Jobs has ever held before — oversight of all Apple product design. The buck has finally stopped, with Cook trying to put an end to what had become internecine executive battles within Apple. While perhaps a good thing, it also puts a lot of pressure on the elegant Ive, who will now be the integrator of Apple’s two sides and the center of its future direction.”

GigaOm‘s Om Malik: From Inside Apple: The Scott Forstall Fallout. “Forstall’s firing was met with a sense of quiet jubilation, especially among people who worked in the engineering groups. Or as one of my sources quipped: there are a lot of people going for celebratory drinks, even if there is a little bit of doubt about their roles in the future. While the now-rescinded resignation of Bob Mansfield was masterfully planned, my sources say that Forstall’s exit was fairly last minute and not something he initiated. Many within the iOS and OS X teams only heard about it minutes after the news went out. Engineers were caught off guard, a source told me. Many feel that Craig Federighi, who is taking over Forstall’s job in addition to overseeing the Mac OS X software business, is someone who needs to prove himself. He is not as decisive and divisive as Forstall.”

New York Times Scott Wingfield and Nick Bilton: In Shake-Up, Apple’s Mobile Software and Retail Chiefs to Depart. “Mr. Forstall was a staunch believer in a type of user interface, skeuomorphic design, which tries to imitate artifacts and textures in real life. Most of Apple’s built-in applications for iOS use skeuomorphic design, including imitating thread of a leather binder in the Game Center application and a wooden bookshelf feel in the newsstand application. Mr. Jobs was also a proponent of skeuomorphic design; he had a leather texture added to apps that mimicked the seats on his private jet. Yet most other executives, specifically Mr. Ive, have always believed that these artifacts looked outdated and that user interface design on the computer had reached a point where skeuomorph was no longer necessary… According to two people who have worked with Apple to develop new third-party products for the iPhone, the relationship between Mr. Forstall and Mr. Ive had soured to a point that the two executives would not sit in the same meeting room together.”

via The long knives at Apple: What the experts are saying – Apple 2.0 – Fortune Tech.

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