Super Sexy Minnie Mouse Has Health Advocates Squeaking Mad
A rapidly growing petition on Change.org is urging Barneys New York to scrap an upcoming campaign that features rail-thin Disney characters in sexy threads.
“There is nothing wrong with tall thin women,” Chastain wrote in the petition. “There is something wrong with changing a beloved children’s character’s body so that it looks good in a dress that almost nobody looks good in — adding to the tremendous pressure on young girls and women to attain Photoshop perfection.”
The Barneys campaign, dubbed “Electric Holiday,” is a collaboration between the luxury retailer and the Walt Disney Company (NYSE: DIS). Set to debut Nov. 14, it features the well-known characters — including Minnie Mouse, Daisy Duck and Goofy — as runway models in stylistically detailed renderings featuring various fashionable outfits. The revamped Minnie Mouse is seen proportioned at 5’11’ and a size 0, wearing a hot-pink Lanvin dress.
In an August interview with Women’s Wear Daily, Dennis Freedman, Barneys’ creative director, said Minnie’s model-type body was decided upon after he pointed out to Disney animators that the character’s traditional look — short and stubby — would not flatter the clothing. “I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed,” he told WWD.
The campaign will launch as a window display at Barneys’ flagship location on Madison Avenue, which will feature a three-dimensional light show and a short film in which Minnie dreams of being in a fashion show in Paris.