Travelers’ Tech Demands Create Huge Opportunity for Airports & Airlines | Fox Business
Two new research reports reveal high traveler expectations for travel-related mobile services and present opportunities for airlines and airports to generate ancillary revenue while providing best-in-class customer service.
The rapid proliferation and capabilities of mobile technology in recent years has made smartphones and other mobile devices as important to travelers as credit cards and identification. Of the 2,600 business and leisure travelers surveyed by FlightView Inc., 80% use a smartphone and more than 35% use a tablet and/or laptop while in the air.
Today’s travelers want to access timely, relevant day-of-travel information via their mobile devices to help smooth travel disruptions and aid better decision making. Also, they are more comfortable with self-service options since it’s often faster and easier to access information or complete transactions online than to wait in an actual line to speak with a live person.
Here’s how airports and airlines can keep travelers happy by providing the information they want while generating ancillary revenue that keeps balance sheets in the black.
What airlines and airports can do today.
With airports and flights more crowded than ever coupled with extreme weather events, travel disruptions are all too common. Keeping travelers informed about delays or other events lets them act immediately to lessen the negative impact, reduce their stress, or even improve their experience. What information is most valuable to travelers that airports and airlines can deliver via mobile devices?