Archive for June 16, 2011

BBC News – 3D voyage from cinema screen to cereal box

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More and more businesses are embracing the technology, using 3D for adverts on giant screens and cereal boxes, or by helping you pick furniture through an immersive online 3D experience. It is also appearing on mobile devices – the first 3D advert has recently been launched for the iPad.

Despite being around for decades, companies are constantly looking for new ways to make customers relate to 3D.TVs, cinemas, and more recently digital billboards in airports and bus stops have all been bombarding users with three-dimensional content.

But some firms have more innovative solutions to try to engage the viewer.

via BBC News – 3D voyage from cinema screen to cereal box.

Strange Random Marketing Quote:

“We’re obviously going to spend a lot in marketing because we think the product sells itself.” – Jim Allchin

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