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Dove Evolution video

Recently, many people have been talking about the amount of “cheating” that we take for granted nowadays in advertising, films and TV. Digital effects, 3-D movies and the use of Photoshop are all tools that we didn’t have several years ago, but at the same time they give us a distorted view of reality. Not a bad thing, you might say, but this seems a good time to recover the advertisement by Dove from 2006, called Evolution.

Reginald Pike’s Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.

Credits:

Agency: Ogilvy & Mather, Toronto

 

Strange Random Beauty Quote:

I don’t like standard beauty – there is no beauty without strangeness. – Karl Lagerfeld

 

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