Home > Article > BBC News – Twitter used to predict box office hits

BBC News – Twitter used to predict box office hits

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Micro-blogging service Twitter can be used to predict the future box-office takings of blockbuster films, according to researchers at Hewlett Packard (HP).

The computer scientists studied 3 million messages – known as tweets – about 25 movies, including Avatar.

They found the rate at which messages were produced could be used to accurately predict the box office takings before the film opened.

Further analysis of the content of the messages could predict ongoing success.

via BBC News – Twitter used to predict box office hits.

Link to the research article on Arxiv  (pdf format)

Strange Random Twitter Quote:

So far, Twitter is like hanging out in the speakers’ lounge. Meaningless chatter from smart people – Alan Stevens (Vice-President of International Federation for Professional Speakers).

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