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Paris gets its first 24-hour baguette dispenser – feel le pain | World news | The Guardian

August 9, 2011 1 comment
French baguette

Image via Wikipedia

Few things in France are treated with the reverence and respect of bread in general and the baguette, the long wand of dough made from a recipe defined in French law, in particular.

It is a bread on to which some still trace the sign of the cross before cutting into it every morning for breakfast, when it is mostly spread with butter and jam.

But now one entrepreneurial baker has come up with an idea that sounds as sacrilegious as putting Dom Pérignon in wine boxes: selling baguettes in a vending machine.

Jean-Louis Hecht has taken advantage of the August holiday period, when many of France’s 33,000 boulangers shut up shop, to install Paris’s first 24-hour automated baguette dispenser.

“This is the bakery of tomorrow,” Hecht told the Associated Press. “It is answering a real need. People who work at night or early in the morning can get their fresh bread. To me it’s a public utility.”

via Paris gets its first 24-hour baguette dispenser – feel le pain | World news | The Guardian.

Strange Random Bread Quote:

“The first time I tried organic wheat bread, I thought I was chewing on roofing material” – Robin Williams

 

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