Reuters – The fashion industry has been dressing up more than just catwalk models in New York, London and Milan this month, as its flamboyant use of language is flummoxing ordinary British shoppers, a major British retailer said.
Even personal shoppers need fashion dictionaries to understand words such as “spants” (harem pants) and “swacket” (a sweater/jacket) — lexicon that is used on a regular basis by fashionistas, according to British department store Debenhams.
“It’s now easier to understand complex calculus than some of the words commonly used by commentators within the fashion industry to describe garments,” spokesman for Debenhams, Ed Watson, said in a statement.
“We believe that these words are only properly understood by approximately five per cent of the population – yet they are commonly used throughout the fashion industry,” he said.
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