IT was once a dowdy retailer with designs on high-end fashion, now Target has teamed up with one of the hottest names in fashion – Roberto Cavalli.
Cavalli is the latest in the retailer’s progression through the style stakes with its Designers For Target series starting with Stella McCartney in 2007 and including Josh Goot and Zac Posen.
Italian designer Cavalli’s 42 piece range features dresses, jackets, swimwear and shoes priced from $49-$129.
Cavalli’s trademark animal and floral prints feature heavily, although his aesthetic was adapted for the local market.
“We just didn’t go overseas, buy product and bring it into Australia, we fundamentally redesigned it,” Target managing director Dene Rogers said.
“We redesigned it so that it fits the Australian climate, fabrics that Australian women want and we also made sure that the fit traversed a range of sizes.”
via Italian flair from designer Roberto Cavalli Targets the Aussie market | News.com.au.