Here’s an idea that’s either genius or dumb: the campaigners at WWF have created a new PDF-like file format which has one crucial difference – you can’t print it out. The three-letter file extension is, of course, .wwf. The first part of the rationale is straightforward. Around the world we use 1 million tonnes of paper every day, says WWF, adding: Expanding production and pulp wood harvesting threatens some of the last remaining natural forests and the people and wildlife that depend on them. The world´s paper hunger also significantly contributes to climate change. So using less would be good, they say. You need to install free software to create wwf documents, but most PDF readers will open them. The idea was dreamed up by WWF in Germany and released in December. Predictably, the print industry is not remotely pleased.
Strange Random Tree Quote:
Suburbia is where the developer bulldozes out the trees, then names the streets after them. – Bill Vaughn
- WWF, a format that can not be printed (madrasgeek.com)
- A new green file format: WWF (mydigitalwhiteboard.wordpress.com)
- WWF Is a New Green File Format That’s Impossible To Print [Video] (gizmodo.com)
- One Step Closer to Paperless: WWF File Format (wired.com)
- wwf – the new pdf? (weinterrupt.com)