BBC News – Lessons to be learnt from the Gap logo debacle

Image via Wikipedia

Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem?

Cheapy, tacky, ordinary. Some of the adjectives used by Gap customers to describe its now-axed logo. After less than one week, it has been consigned to the graveyard inhabited by rejected arrows, squiggles and inadvertently offensive corporate emblems. The clean font, with a small blue square overlapping the “P”, prompted such an outcry that the US clothing firm initially enlisted the help of the public in rethinking the design. But within days it announced, early on Tuesday morning, it was returning to the solid blue box and “GAP” written in a capitalised serif font, a look introduced 20 years ago.

via BBC News – Lessons to be learnt from the Gap logo debacle.

Strange Random Logo Quote:

#402- “I see orange as between, like, yellow and red.” – (Third-party Designer explaining his color choice for a logo)

from http://adverbatims.blogspot.com/

Related articles

• Gap Returns to Original Logo (adrants.com)
• The Gap Between Your Brand and Your Customers (blogs.forbes.com)
• Gap Scraps New Logo After Just One Week (dailyfinance.com)
• Gap relents and drops new logo after online outrage (geek.com)
• Did anyone notice Gap new logo? (nowpublic.com)
• “The classic blue box Gap logo is back” and related posts (doobybrain.com)